Fal River team scoop top gong in Cornwall's most prestigious business awards
Fal River Cornwall, the marketing arm of Cornwall Ferries, has won the Excellence in Marketing Award at this year's Cornwall Business Awards.
It is the first time the company has been shortlisted for the annual awards which are always a highlight for the Cornwall business community.
'To win in the very first year we've entered these awards is a brilliant achievement and came as quite a surprise,' said Tim Light, Cornwall Ferries' Managing Director.
'Our marketing team, with the support of our operations staff, consistently punch well above their weight and with our guide books, festivals, website and the Fal Mussel Card they have developed innovative and exciting ways of promoting the Fal River as one of the UK's must-visit destinations.'
Fal River work with more than 300 partners - from hotels and holiday cottages to attractions and gardens - to celebrate and promote Falmouth, Truro and the Roseland to both visitors and locals.
Each year the small team produce three free guide books - the Fal River Area Guide, the Falmouth Guide and the Truro Guide - which are distributed around Cornwall and across the UK.
They also run the Fal River Festival and Fal River Autumn Walking Festival. Based all around the river, the festivals are designed to boost visitor numbers in the shoulder months and help stimulate the local economy.
Alongside this, Fal River are responsible for the Fal Mussel Card; a money-saving travel pass that gives unlimited travel for a fixed period of time an the award winning Fal River Links network of classic ferries, trains and buses.
Tim added: 'We love this part of the world and that's why we spend a lot of time, effort and energy promoting it to visitors as well as encouraging locals to make the most of what's on their doorstep.
'We're also incredibly grateful for the support we get from our partners who help make this wonderful area even better.
'With the Truro & Penwith College Fal River Festival starting next week we're looking forward to seeing as many people as possible out on the water enjoying the river.'