NEW Truro City Guide Launched

From 11 April 2012

A brand new City Guide for Truro has been launched packed with 84 pages of information on the city and local businesses.

A brand new City Guide for Truro has been launched packed with 84 pages of information on the city and local businesses.


Designed to give locals and visitors alike a comprehensive overview of the city, it features more than 200 Truro businesses.

The City Guide has been produced for Truro City Council as a way of marketing Truro without costing the authority - and the ratepayer - any money.

It was put together by a collaboration of two Truro-based businesses - marketing and design agency MPAD and Fal River Cornwall, the marketing partnership for Cornwall's most popular visitor destination.

The team were chosen for their wealth of experience in design, editorial, advertising sales and distribution.
Their brief was to deliver the Guide at no cost to the council and it has been entirely funded by advertising sales.

Roger Gazzard, town clerk at Truro City Council, said: "The production of the Guide has enabled the Council to provide a first class marketing tool for Truro without incurring costs for the ratepayer. It is a great demonstration of the benefits of a public/private sector partnership."

Strong Parntership


Toby Budd, marketing manager at Fal River Cornwall, said: "The partnership between ourselves and MPAD was a natural fit and proved to be very successful. We have enjoyed working with the council - they were keen the Guide was self funding and although there was significant risk, we took on the project as we were really keen to get involved and make a fantastic guide for Truro.

"This is a project that has a huge future. We have run at a small loss this year but this was expected - the first year is always the hardest; but we're confident the Guide will grow going forward."

The new Guide, which was printed in Cornwall on recycled paper, features a specially commissioned painting by renowned Cornish artist John Dyer on the front cover and contains comprehensive listings on places to eat, shop and stay.

It will be distributed over a far wider range than previously so visitors across Cornwall can pick it up and see how much Truro has to offer.

Demelza Davies, manager at Truro Tourist Information Office, said: "The new Guide is bursting with information that will aid a visitor to find the best that Truro has to offer. Here at the Tourist Information Centre we are looking forward to using the Guide in the coming year!"

Neil Scott, Totally Truro BID manager, said: "It's great to see the City Council's re-vamped Truro Guide being launched - a much needed publication for those seeking to visit our fine city, helping them to get the best out of the wonderful array of attractions and activities that are on offer throughout the year."