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New guide flies off the shelves

20 June — 20 September 2007

A NEW 84-page visitor guide produced by King Harry’s Cornwall is flying off the information shelves so quickly, distributors are struggling to keep up.

Almost half of the 160,000 copies of the King Harry’s Cornwall 2007 Guide printed in time for the Easter holidays, have already gone out through the distribution network of over 500 outlets in the area.

Marketing manager, Toby Budd said: “This was a huge undertaking for us to produce the brochure – and slightly risky as it involved getting correct information from over 70 partners of the project, including tide tables, ferry times and details of what’s on in the area until Christmas. We are delighted that it seems so popular – not only with visitors, but also with local people wanting ideas of what to do during the weekends and school holidays.”

The comprehensive guide book is packed full of information covering an area which stretches from Eden in the east to the Helford in the west and centre on the King Harry Ferry which carries cars across the River Fal.

The guide features a pull-out section within its centre pages encouraging visitors to be environmentally friendly during their stay in the county

“The guide explains how important it is for us, as residents of the county encouraging people to visit, to maintain the beauty of the Cornwall we love and promote,” explained Toby. “It encourages all our visitors to recycle whilst on holiday, say no to carrier bags, to eat in restaurants which only cook Cornish food, to turn off any lights they will not need when they go out for the day and to use ferries, buses and bicycles rather than cars to get around.

“Each time they are environmentally friendly whilst down here, they fill out a tear-off slip within the King Harry’s Cornwall guide – called the Green Visitor Passport - and return it to us here in the office. For every passport returned we donate money to the Silvanus Trust which in turn has agreed to use this money to plant trees in the county.”

The green passport is just one of a few new ideas introduced to the guide during 2007.

“We wanted to make sure that the guide was not just of value for visitors to the county. The new guide, which is a massive 84 pages, features tide tables; ferry times and prices; six recommended walks; a good beach guide, a what’s on section and children’s section complete with wordsearches, crosswords and jokes,” he added.

King Harry’s Cornwall promotes good quality places to stay, eat and visit. Originally set up as an Objective One funded project to increase the quality of accommodation and attractions within the county, it is now fully self-funding.

“We are extremely picky about who is a partner of King Harry’s Cornwall and as a result, we are becoming more well-known as the one-stop shop to come to for a long holiday or short break to Cornwall,” Toby explained.

Anyone interested in being featured in the 2008 guide or anyone wanting a copy of the current guide, can call 01872 863132 or log onto www.kingharryscornwall.co.uk.

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