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Truro businesses collaborate to produce official city guide

From 7 December 2011

Fal River Cornwall and MPAD join forces to deliver the official guide to the city.

Truro City Guide Team
The team behind the official Truro Guide: MPAD designer Matt
Hollands, Fal River Cornwall’s Toby Budd, Demelza Davies, manager of Truro
Tourist Information Centre, MPAD project manager Sam White and Fal River
Cornwall’s Emily Caulfield.

Cathedral Lane-based marketing agency MPAD and Fal River Cornwall, the destination marketing partnership, have won the tender to deliver Truro City Council’s official tourism guide.

The collaboration was selected by the council and Truro’s Tourist Information Centre for its strong editorial offering, graphic design, advertising sales expertise and distribution services.

The team is now working to secure advertising sales to design and distribute
up to 40,000 copies of the guide throughout Cornwall.

Fal River Cornwall has provided a dedicated sales consultant, Emily Caulfield, to work with local partners and advertisers.

Roger Gazzard, town clerk for Truro City Council, said: ‘We were keen to
use a local company and were impressed with the quality of work offered by
MPAD and Fal River Cornwall.

‘They have an impressive background of designing and delivering tourism
guides and are particularly passionate about showcasing the best our city
has to offer.’

Brilliant partnership

MPAD will be responsible for editorial content, commissioning photography,
graphic design and project management of the guide.

Rachel Picken, director of MPAD, said: ‘Having grown up in Truro, and to
now be running a business here, I really want to highlight the city’s best
bits, as seen by local people.

‘We have a long-standing relationship with Fal River Cornwall and they were
natural partners for us to collaborate with.”

Toby Budd, marketing manager for Fal River Cornwall, added: ‘It’s a
brilliant partnership, we’re really excited about bringing all our experience
to the table, producing the definitive guide to Truro that’s great for locals
as well as visitors.’

To make the new guide as definitive as possible the team are looking to list
the majority of Truro business within it and have put together a starting
package of just £45 that includes a twelfth of a page listing.

Emily said: ‘’We wanted our starting price to be under £50 so that it is
accessible to all businesses in Truro, from Market Stalls to large retailers.
We are getting a great response and look forward to working with Truro
traders to produce a guide that brings us all more business.’

To find out more about the guide, contact Emily Caulfield, 07590 260117,
email truroguide@gmail.com.