Two of Cornwall's much-loved fish and chip businesses are giving cod a week off - and inviting their valued customers to meet the rest of the family instead.

Harbour Lights in Falmouth and its sister fish and chip takeaways, Frasers in Penzance and Helston, are launching a light-hearted "Cod Free Week" campaign from 20th – 26th April, temporarily removing cod from the menu to promote sustainable alternatives including coley, haddock and pollock - cod's closest cousins in the fish family tree.

The campaign aims to raise awareness about seafood sustainability while encouraging customers to give the wider cod clan a chance. Coley, haddock and pollock are all members of the same fish family as cod, sharing that same satisfying flaky texture and mild flavour that makes a great British chippy supper so hard to beat.

Pete, owner of Harbour Lights & Fraser's, shares why it's such an important campaign: "Cod remains one of the UK's most popular fish, and that demand places genuine pressure on stocks. But here's the good news - cod has some brilliant relatives. Coley, haddock and pollock are all part of the same family, and they're fantastic on the plate. Taking occasional steps to reduce reliance on cod helps safeguard future supply, while giving these underappreciated cousins the spotlight they deserve. Think of it as a family reunion - just without the awkward small talk.

All of our cod, coley, haddock, and pollock are sourced from MSC-accredited fisheries, ensuring they are responsibly caught and fully traceable back to their
origin. And these alternatives deliver the same great taste - often at even better value."

By playfully positioning cod as "on holiday" the business hopes to start conversations about responsible sourcing without taking away the fun and tradition
of a classic British takeaway. After all, when one family member takes a break, it's only right the others step up.

The team hopes their beloved customers will discover a new favourite among cod's extended family - and realise that sometimes, giving one fish a break can be good for everyone!

For more information, visit: www.harbourlights.co.uk @harbourlightsfalmouth