There's something special about collaborations between Cornish brands, something that feels deeply rooted in our shared love of the landscape, our communities, and the magic of doing things differently. This festive season, we've had the pleasure of being part of Seasalt's "Bring the Joy" campaign, and what an absolute privilege it's been to watch their vision come to life on the waters we know so well.

The Perfect Partnership

When Seasalt Cornwall approached us about featuring our boat, Moyana, in their festive advert, we knew instantly it was a match made in heaven. Their campaign celebrates the spirit of going that extra mile to find the perfect present and what better way to tell that story than from the deck of a traditional Cornish ferry, crossing our beloved waters with presents destined for someone special?

Seasalt's creative vision for "Bring the Joy" is genuinely evocative. The advert weaves together a traditional, much-loved Cornish song, Cornwall My Home, with stunning imagery as the model embarks on her journey of gift-giving. It's the kind of campaign that makes you think about what Christmas really means - it's not just about the presents, it's about the lengths we'll go to show someone they matter.

A Day of Magic on the Water

What many people don't realise is the work that goes into creating these picture-perfect moments. Our team worked alongside Seasalt's talented photography and production crew for a day filled with genuine Cornish weather, the kind that tests everyone's resolve!  From the clifftops of Carn Glava to the gentle rock of the ferry deck, every shot was carefully crafted to capture that authentic, windswept Christmas magic.

There's a wonderful authenticity to the campaign that comes from actually being here, on the water, in our boats, using real locations that matter to us. Seasalt didn't just film in Cornwall, they filmed with Cornwall, and that makes all the difference.

The Collection Behind the Campaign

Behind the advert lies a collection that's equally thoughtful. Seasalt's "Bring the Joy" Christmas range embodies everything special about a Cornish winter - folkloric florals inspired by winter woodlands, warm berry tones, and pieces designed for both those crisp coastal mornings and firelit evenings. Their designers drew inspiration from artists like Breon O'Casey, creating fair isle patterns and bold designs that feel playful and festive without losing that timeless quality.

What impressed us most was the care that goes into every detail. From responsibly sourced fabrics to sculptural silhouettes that are designed to last well beyond the festive season, these are clothes made to become Christmas favourites year after year.

What It Means to Collaborate Locally

Being part of this campaign has reminded us why we love being rooted in Cornwall. When two local businesses come together with a shared vision and values, something genuinely special happens. It's not just about business,  it's about telling stories that matter, celebrating our landscape, and showing what's possible when creativity meets community spirit.

Seasalt's "Bring the Joy" campaign captures something essential about Christmas in Cornwall: the understanding that the journey matters just as much as the destination. It's a philosophy we live by every single day here at the St Mawes Ferry.

If you haven't seen the advert yet, it's well worth a watch – and while you're browsing this Christmas, do check out Seasalt's stunning festive collection. Because sometimes, the perfect present really is worth the extra mile.

The St Mawes Ferry is proud to have been part of Seasalt's "Bring the Joy" Christmas campaign. For more information about Seasalt's festive collection, visit seasaltcornwall.com